Board of Directors

Ms Katrina Rathie has served on the Bubs Board as an independent Non-Executive Director since July 2021, before becoming Chair in April 2023. Ms Rathie is Chair of the Board and Chair of the Nomination & Remuneration Committee.  She is a Fellow of the Australian Institute of Company Directors and a Member of Chief Executive Women.

Ms Rathie is a well-known Chinese-Australian business leader, Non-Executive Director and distinguished lawyer, based in Sydney Australia.  Ms Rathie has deep experience in law, governance, infant formula, fast moving consumer goods, consumer brands, intellectual property and international trade between Australia, China, Asia and the USA.  In March 2022, Ms Rathie was appointed by the Governor-General to serve as a Non-Executive Director of multi-cultural broadcaster SBS.  She has served on government, listed, private, for purpose and community boards, including serving as a Non-Executive Director of the Starlight Children’s Foundation, NSWRU/Waratah’s Rugby and pre-eminent educational institutions.

Ms Rathie had a distinguished 35-year career as a trusted advisor and partner at top tier global law firm King & Wood Mallesons, including seven years as Partner in Charge, Sydney (2014 – 2021).

To Bubs, Ms Rathie brings strong skills in governance, strategy, leadership, networks, international connections and cultural skills.  As a trusted advisor to leading Fortune 500 companies, ASX listed companies and start-ups over three decades, she has deep experience in helping consumer brands grow and flourish in Australia, Asia and USA.  She has lived in America and advised Australian companies on how to do business in the USA, and international companies on how to do business in Australia.

Ms Rathie was named the overall winner in the prestigious Board & Management category in AFR 100 Women of Influence Awards (2019), recognised for her outstanding contributions to leadership in the law, advancement of gender and cultural diversity across Australia and Asia. She is the NSW Patron of the Asian Australian Lawyers Association.  She holds a Commerce/Law (Accounting) degree from UNSW Sydney and is admitted to practice as a solicitor in Australia and as an Attorney & Counsellor of the New York Bar.

About Katrina:

Why Bubs? As a mother of three boys, I’m passionate about all babies having the best start in life so that they can grow into happy healthy children. I feel completely aligned with Bub’s purpose of providing nutrition for a baby’s first 1,000 days of life.

What’s your go to healthy diet and lifestyle habit: I like to get outdoors to exercise at least 3 times a week before I start work.  It keeps me physically and mentally alert and is a great opportunity for my puppy Scout to get out and explore.

Life outside work: I’m passionate about raising awareness for gender equality and cultural diversity, inclusion and belonging in all walks of life and dedicate a lot of time volunteering and raising money to help make a difference. I also love spending time with family and friends outdoors and over meals.

Paul Jensen joined the Bubs Board as independent Non-Executive Director and Chair of the Audit and Risk Committee in April 2023 and brings perspectives drawn from his extensive professional career. Paul is based in Sydney, Australia.

Paul has more than 20 years’ Board experience as a professional director with both ASX listed, public and private corporations across consumer goods, equity capital markets, banking, government, philanthropy, and indigenous affairs.

He brings an international perspective gained from an executive career working in New Zealand, Australia, and the United Kingdom. In both his executive and non-executive career Paul has been focused on shareholder value creation. Paul is a critical thinker and highly proficient in financial disciplines to manage risk, drive growth and create sustainable value. He is deeply committed to ensuring strong governance, risk management and compliance principles are actively exhibited, and that a constructive culture is present.

He currently holds the position of Non-Executive Director and Treasurer for the Australia Made Campaign Limited, which on behalf of the Australian Government administers the highly recognised and trusted Australian Made / Australian Grown trademarks, he is a Director of Carbon Conscious Investments Limited and is Chair of the Watarrka Foundation Limited (supporting remote Aboriginal communities in the NT). Paul is a Fellow of The Australian Institute of Company Directors.

Previously Paul has served as a Non-Executive Director with Hunter Hall Global Value (ASX: HHV) Sandon Capital (ASX:SNC), RHG Limited (ASX:RHG), WAM Capital (ASX:WAM), Foodco Group and Forty Winks.

Paul is a shareholder of Bubs Australia.

About Paul:

Why Bubs? I am passionate about promoting Australian Made products and I instantly aligned with the clean, green, organic market positioning of the Bubs brand. I enjoy working with companies that have growth opportunities to support them to realise their potential.

What’s your go to healthy diet and lifestyle habit: My family and I enjoy spending time cooking homemade meals often with ingredients we’ve grown in our garden. I always try to balance work with a healthy lifestyle of exercise, stretching & meditation.

Life Outside work: As a family we love to spend time in the Australian outback amongst nature, fishing and camping and when we can explore the cultures of unusual destinations further afield.

Reg Weine joined the Bubs Board in April 2023 as an independent Non-Executive Director and is a dynamic and trusted member of the board. He is based in Melbourne Victoria, near our Deloraine canning operations.

Reg is an executive with over 25 years’ experience in fast moving consumer goods (FMCG) and agri-food and more than 15 years working in international markets and trade. An experienced CEO, Reg was previously Managing Director of SPC Ardmona (Coca-Cola Amatil), CEO of Australia’s largest and oldest privately-owned dairy business – Bulla Dairy Foods, and Director of Sales and International at Blackmores Limited.

Reg has a Bachelor of Business from Monash University, is a graduate of the Australian Institute of Company Directors and is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute. In 2019 Reg completed the AGSM@UNSW Business School Governance for Social Impact certificate and completed the Wharton Executive Education – Venture Capital program.

About Reg:

Why Bubs? I was attracted to the company’s purpose to grow happy healthy families through clean nutrition, and I’m a big believer in Australian produce and our largely untapped export potential.

What’s you go to healthy diet and lifestyle habit? Eating healthy is important to me. My diet is filled with lots of fresh fruit, nuts, and vegetables. Like many Aussies I like to start my day with a bowl of Weet-Bix and a good coffee. I’m partial to a good red and my go to treat is definitely, cheese.

Life outside work: Life outside of work is centred around family, friends, and our pet dogs. I’m also a keen golfer and I try and squeeze in a round whenever possible.

Steve Lin has been a Director on the Bubs board since 2019 and is based in the USA. Steve represents Bubs’ largest shareholder, C2 Capital’s holding of 10.15% and is deeply committed to contributing to Bubs’ shareholder value creation.  C2 Capital’s major investors include Alibaba, owner of the Tmall platform in China and Hema Fresh Foods.

Steve currently serves on the Board of three North American consumer products companies, Stella & Chewy’s, a leading pet food company in the US, Petcurean a leading pet food company in Canada and China and KDC/ONE, one of the world’s largest OEM/ODM manufacturers in beauty, personal care and home care.

A highly experienced board director, Steve has been doing business in China for 30 years including serving on company and university boards. More broadly, Steve also has more than 25 years of investment, operations, and management experience in Asia and the US. For the last 5 years Steve has been Managing Partner for C2 Capital, a private equity firm focussed on investing in leading consumer products to provide growth capital to scale in the China market.

Prior to joining C2 Capital, Steve worked for Morgan Stanley, Goldman Sachs, GMAC Commercial Holding Corp (subsequently, Capmark Financial Group) and Laureate Education in New York, Hong Kong and Tokyo. Steve co-founded a non-profit organisation, Hands On Tokyo, and previously served on the Board of Directors of Xi’an Jiaotong-Liverpool University and Hunan International Economics University.

Steve has a Bachelors degree in Economics from Harvard College.

About Steve:

Why Bubs? Like many Chinese, I’m lactose intolerant and as a parent of three understand how important it is for families to find a healthy, more easily digestible option to the many cows’ milk products available. I’m proud to be able to help take Bubs’ Australian made goat milk products to families like mine around the world.

What’s your go to healthy diet and lifestyle habit: Living healthily is important to me. Intermittent fasting, Pilates and hiking are my go-to health habits.

Life outside of work: Nothing makes me happier than spending quality time with my family and friends.